Web / Mobile

Working with the corporate HBC Marketing and HR teams we designed and developed a strong brand presence that would incorporate all the retail banners that make up the HBC team to promote the diverse career force that lives under these famous world class brands. With corporate headquarters and retail locations from coast to coast in Canada and in nine US states, HBC employs nearly 45,000 talented associates in more than 5,000 different roles. We wanted to represent these associates by using video testimonials and quick facts about the company to give an overall appeal and promote the unique culture to each of the banners and promote new career choices and listings for their online presence, including a mobile version, both sites developed in French and English. From initial business requirements, design strategy, working along side the client, to sketching sitemaps, wireframes, and creative concepts to final build, the HBC and Monster Teams were an integral part of the design process that provided a successful user and brand experience for HBC and their unique banners and culture.