HBC Careers
HBC, Hudson's Bay, Lord & Taylor, Home Outfitters
HBC, Hudson's Bay, Lord & Taylor, Home Outfitters
Working with the HBC Marketing and HR teams we designed and developed a strong brand presence that would incorporate all the retail banners that make up the HBC team to promote the diverse career force that lives under these famous world class brands. With corporate headquarters and retail locations from coast to coast in Canada and in nine US states, HBC employs nearly 45,000 talented associates in more than 5,000 different roles. We wanted to represent these associates by using video testimonials and quick facts about the company to give an overall appeal and promote the unique culture to each of the banners and promote new career choices and listings for their online presence, including a mobile version, both sites developed in French and English. From initial design strategy with client, to sitemap, wireframes, creative concepts to final build, the HBC and Monster Teams were an integral part of the design process.
